HERD

HERD is a polling app that lets users create polls and get real time results, whether its for when you are faced with a difficult decision or when you are trying to decide who people think is going to win the election. I was intrigued by the idea of a polling app that pulls significance from companies like Survey Monkey and Qualtrics, but wrapped in a fun social aspect of voting alongside friends! As the lead product designer of Herd, I work on the UX/UI design, the visual design, as well as art direction and branding.

If you'd like to know more, please don't hesitate to ask. We are in real time working on this and have not publicly released this app yet! Will be available to both iOS and Android stores soon. 

Collaborators: Jessy Cheng, Andrew Brock 

Understand, Uncover, Unpack

01 The app needed structure and it was hard to immediately understand who this app was targeted. This meant research! With an initial sketch of the high level user flow and product direction, I knew the app would have to reflect intuitiveness, and approachability. I began to set up a framework and create use cases and scenarios of how a typical user would use the app. Our objective was to prototype to validate our idea simultaneously and understand how real users interact with our app by running usability studies and A/B testings. We are currently working on the prototype, which will display the main feed, create poll function, and the ability to check out your poll results from your profile page.  

02 I walked through what the user would do. Go to the home page, choose an answer, like it, share it, create a poll, go to his/her profile page. Go through all the scenarios and sketch it out. I typically use index cards and create paper prototypes. 

03 By creating specs for all my designs, it leads to more objective meetings and we can validate my design thought process. For every icon, or pixel I push, I ask myself, "how is this useful for the end user?" 

04 Currently, I am working on creating initial designs for our prototype, to gain user feedback and do A/B Testing in the field. We hope to get live feedback and redesign and keep iterating on my initial design in the next month or so. We are running rapidly and iterating fast on new valuable insights. We are a small team and we can afford to fail fast. This is something we are definitely taking advantage of. 

Use of Facebook Ads

While we had the manpower to prototype and test our ideas, we also wanted to simultaneously validate through use of facebook and instagram ads. By pushing out ads, we would understand what type of people were interested in the app (click-on rate), and whether or not there was an actual problem we were trying to solve for. 

This is an example of the advertisement we had. 

Since we last met, our team has decided to pivot direction and realign on our UX and Product Strategy. We feel as though we should start gathering user research and validate our hypotheses and assumptions first through surveying before diving further in development! We're working hard towards creating the right app for you! Excited for what's to come :)